《最高的战争:波音与空客的全球竞争内幕》内容简介：10000公里的航程足以覆盖世界上有人居住的所有地方，但是在民用航空领域，还没有一个飞行器拥有如此惊人的续航能力——无论是波音还是空客。尽管如此，在可以预计的未来，只要乘飞机旅行，你十有八九只能选择这两家公司的产品，但是，你知道那些带你飞翔的“大家伙”有怎样的出身与来历吗？ 越来越多的人需要飞往更遥远的地方，航空制造商需要回答，究竟是要承载更多的乘客，还是要飞得更远？这永远都是一个难以破解的悖论。可是，哪怕在这一问题上微小的进展也足以让竞争对手多一分忌惮。在这项全球最为复杂的商战中，两家公司都竭尽全力企图将对手抛开，尽管事实是各自的市场份额越来越接近50%。 20年弹指一挥间，波音与空客的竞争刚刚上演了序曲。回顾短暂的过去，航空制造业的竞争越来越直接地作用于它的用户——从航空公司到飞行员，从国家领...(展开全部)

From the author of the classic study of the aviation industry, The Sporty Game, a new book that chronicles the high-stakes rivalry between the world’s two largest aircraft manufacturers—companies that will bet the house on a single airplane. Long one of America’s most successful and admired corporations—and its biggest exporter—Boeing struggled to maintain 50 percent of the ...(展开全部)

The transformation of the AS/400 into an e-business server, the renaming of the system to the iSeries, and the introduction of Version 5 software mark a major milestone in the evolution of IBM Rochester systems. Fortress Rochester takes you behind the scenes at IBM Rochester and inside the iSeries to give you a guided tour of the very latest iSeries technologies and functions....(展开全部)

The transformation of the AS/400 into an e-business server, the renaming of the system to the iSeries, and the introduction of Version 5 software mark a major milestone in the evolution of IBM Rochester systems. Fortress Rochester takes you behind the scenes at IBM Rochester and inside the iSeries to give you a guided tour of the very latest iSeries technologies and functions....(展开全部)

iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs's meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making busi...(展开全部)

iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs's meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making busi...(展开全部)

波音公司创始人 威廉・波音 就整个历史的轨迹来看，七十五年的 光阴如沧海一粟般地微不足道。 不过以公司的历史来看，波音堪称为 “人杰”，因为在一九一六年以来成立的众多 顶尖或出尽风头的美国公司中，其下场不 是随风而逝就是被其他公司并购，不过，波 音却仍能在多少惊涛骇浪中屹立不摇地挺 立着，而且日益地挺拔、茁壮。时至今日， 它不但是美国科技雄霸天下的象征，其所 建立的各种标准也为共他公司的人员所－ 致遵循。其员工一句“我在波音服务”不知 包含了多少的骄傲，当然，也包含了其他人 对该公司的期许。